Search engine optimization is not what it was 5 years ago. Google algorithmic updates have fundamentally changed how SEO works. Here are strategies that actually work today.
Google now values real-world experience and expertise more than ever. Content must demonstrate genuine knowledge.
Page speed, interactivity, and visual stability are now ranking factors. Technical SEO has never been more important.
With AI Overviews in search results, optimizing for featured snippets and concise answers is crucial.
For businesses with physical locations, Google Business Profile optimization drives significant traffic.